Language Research Methods Methodology and Design

Question: Discuss about the Language Research Methods for Methodology and Design. Answer: Introduction: The distinct purpose of the present assignment is to construct a critical review of a particular journal article to acquire a comprehensive understanding about the relation between the concept of fair trade and the industry of fashion designing. It is to note in this respect that for this individual objective of the following essay, the research article Fashion victim: the impact of fair trade concerns on clothing choice. by the combined effort of Deirdre Shaw, Gillian Hogg, Elaine Wilson, Edward Shui and Lousie Hassan has been considered. The concept of fair trade in the fashion industry has been inaugurated following the growing trend of the retail sector to take serious social responsibility along with the intention of promoting equal trading agreements (Andorfer and Liebe 2012). The interesting fact to contribute in the context is that the concept and trend of fair act in the fashion industry has been emerging in the fashion-designing sector as a popular trend in developed as we ll as developing countries in the same phase (Black 2012). However, the considered article has shown concern regarding the need of implementing fair labor practices that can strongly influence the buying behavior of the consumers of the fashion industry. Moreover, the article has attempted to have a coherent knowledge regarding the consumers wish for not becoming customers of sweatshop (Shaw et al. 2006). On the other hand, it has been identified that the research paper has underpinned the objective to have a clear view regarding the current condition and possible opportunities and issues related with the groundwork of fair trade. To obtain fruitful knowledge in this ground, the author of the article has specifically undergone the quantitative and qualitative data collection process in terms of primary research method. It is to remark in this respect that, a researcher generally depends on primary research like survey and interactive interviews when the chief motive of their research is to acquire knowledge regarding individual experiences a nd opinions (Flick 2015). Moreover, it should be considered with priority that a fruitful accomplishment regarding a particular research study requires practical data for justifying the truth behind the research topic. At the same time, it is essential to give an eye upon the interpretations and information showcased in the former researches or documents on the same research issue (Mackey and Gass 2015). It is a worth admirable fact that the considered research article has shown entire dependence upon the primary research methodology to experience relevant opinion. However, it is to say in this respect that for the individual aim of the research, the authors could have considered secondary research methodology along with the primary one. With the help of secondary research, it would have been easy for the researchers to acquire a coherent idea about the future perspectives related to fair trade. It should be contemplated that the conceptual framework of the considered article has been designed with relevant approach that has efficiently accompanied the aim and research methods. Furthermore, it should be said that the discourse presented in the conceptual framework segment has effectively contributed upon the entire research by clarifying that, no significant market research has taken place for recognizing the link between fair trade and fashion industry. As per the discussion made in the literature review portion, consumers should not be blamed for not increasing the demand for ethical and environmental-friendly fashion elements. It is the lack of fashion stores those follow the fair trade rules and sell ethical garments, which should be charged for continuing an under-presented fair trade fashion garments in the market place. This fact is true based on Fletcher (2013), which most of the designers fail to identify the convenient, nature friendly and fair trade materials for fabricating fashionable clothes and other elements. This is probably the potential cause due to which the mainstream outlets are found restricted to provide enough choice to buy fair traded fashionable goods (Lee et al. 2015). Hence, it should be acknowledged that one of the articles potentialities is laid in the conceptual framework segment, which has not compromised to present relevant data regarding the concerned topic. However, the most admirable fact about the article is instead of isolating primary research for the purpose, the researchers have efficiently utilized the method and has not neglected to enlist each procedure undertaken in each stage. Every researcher is expected to educate their readers about the process through which their research has been carried out (Silverman 2016). It helps them to anticipate the result as well as well as support them to understand the research outcomes. Thus, elaborated information of the research methodology is a dire need for establishing supportive audience perspective. Nevertheless, as per the discussion made in the research, the researchers have proven that buyers have concern for having ethical choices and they have strong understanding about the matter tha t sweatshops are the main constraints against the fruitful accomplishment of fair trade achievements (Shaw et al. 2006). However, the authors have not shown any partiality for discussing the truth that most of the respondents lack of knowledge regarding fair trade principles. As a result, many of them have just made a wild guess to give the answer. Therefore, it is say that the researcher should have taken help of some scholarly secondary articles in terms of secondary research to have firm information. However, it is to remark on behalf of the review that it is unfortunate to see that the researchers have given more concentration to determine consumer opinions rather than giving effort to locate future opportunities and threat in the field of fair trade. It is maybe a matter of argument considering some portions from the conclusion that have given reference for future opportunities by saying that consumer awareness for ethical buying will raise if organizational practices will incorporate fair trade principles. It is to remark on this matter that as well as giving hint for scopes, the researchers should have given indication for relative risks or constraints. Therefore, the concluding segment is recognized to be a mere extension of the discussion part rather than a strong section determining some relevant approach for future r esearchers. References Andorfer, V.A. and Liebe, U., 2012. Research on fair trade consumptionA review.Journal of business ethics,106(4), pp.415-435. Black, S., 2012.The sustainable fashion handbook. Thames and Hudson. Fletcher, K., 2013.Sustainable fashion and textiles: design journeys. Routledge. Flick, U., 2015.Introducing research methodology: A beginner's guide to doing a research project. Sage. Lee, M.Y., Jackson, V., Miller-Spillman, K.A. and Ferrell, E., 2015. Female consumers? intention to be involved in fair-trade product consumption in the US: The role of previous experience, product features, and perceived benefits.Journal of Retailing and Consumer Services,23, pp.91-98. Mackey, A. and Gass, S.M., 2015.Second language research: Methodology and design. Routledge. Shaw, D., Hogg, G., Wilson, E., Shiu, E. and Hassan, L., 2006. Fashion victim: the impact of fair trade concerns on clothing choice.Journal of Strategic Marketing,14(4), pp.427-440. Silverman, D. ed., 2016.Qualitative research. Sage.