Business Level Strategy Of Delta - 1353 Words

The company I chose to research is Delta which is in the airlines industry. Delta is one of the world’s largest global airlines that assist more than 160 million travelers get to destinations around the world. The company started in 1924 as a small aerial crop dusting operation known as Huff Daland Dusters. In 1929 Delta had its first passenger flights that went from Dallas, Texas to Jackson, Mississippi. This flight was taken on an airplane that carried 5 passengers and 1 pilot. Delta has been offering its service to customers for 85 years. For four consecutive years, Delta has been ranked No. 1 in the Business Travel News Annual Airline survey. This is a huge accomplishment because it is a first for any airline. It is important†¦show more content†¦Delta â€Å"focuses on shifting their cost structure from fixed to variable costs as much as possible.† (https://rctom.hbs.org/submission/delta-airlines-flying-high-in-a-competitive-industry/) Delta also u nderstands the importance the importance of delivering top notch customer service to appeal to their principal demographic, business travelers. They have incorporated a training work-shop so employees have a better understanding of how to solve travel disruptions that customers deal with. Employees also learn how to help insure that baggage performance is up to par with a low amount of mishandled bags reports from customers. Delta has done this by incorporating a way for customers to track their bags using a mobile app. In the Business Travel News Delta has been ranked #1 by corporate flyers for four years in a row. I believe the business level strategies that Delta has incorporated have been a good choice for their business. Their strategies have helped them to gain a competitive advantage from customer service and great operating cost flexibility. Corporate-level strategies are liable for market definition; they address the entire scope of the business. This strategy helps a business to diversify its service. It gives them direction in which geographic region they should operate and which service markets to strive in. â€Å"Thus, an effective corporate-level strategy creates, across all of a firm’s businesses, aggregate returns that exceed what thoseShow MoreRelatedDelta Airline SWOT1257 Words   |  6 Pages Summary of External and Internal situation of Delta Air Lines Technological advancements, mergers and acquisitions, volatility in crude oil prices, currency depreciation, ground staff management and baggage handling are the major external factors for Delta Air Lines. 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Next, this writer will examineRead MoreSwot Analysis Of Delta Air Lines1233 Words   |  5 PagesIn 2012, Delta Air Lines had emerged like the phoenix, from the ashes of a 2008, Chapter 11 bankruptcy to become the second largest airline worldwide. Through its network of operations, Delta provides air transport both domestically and internationally for cargo, mail, and passengers. In the past, Delta successfully utilized mergers and acquisitions to increase its market share and grow its existing service base. Since 2012, Delta has been aggressively seeking out new opportunities for further growthRead MoreThe Profitability Of The Airline Industry1121 Words   |  5 PagesIn terms of liquidity Delta is not doing so well. Their current ratio has deteriorated con secutively the past four years and is the lowest in the past decade at .49. Delta’s Quick ratio of .35 reported in the last quarter is concerning considering anything below 1 may be an indicator of bankruptcy. Furthermore, their quick ratio has decreased by an annual average of about 5% in the past decade. (The quick ratio is particularly important in evaluating a company in the airline industry because theyRead MoreCompany: Delta Airline1601 Words   |  7 PagesCompany: Delta Airline 1. What are the major business processes, i.e. operations, the organisation carries out? Here I did selected Delta Airlines as a company for my research. This company is providing a wide range of the air traffic facilities in different parts of the world. In other words we can say that there are many operational routs of this airline company and all the routes are very much beneficial. Another uniqueness of this company is a verity of airplanes including airbuses and